HIGHLIGHTS:
Featured in Lurzer's Archive,
Forbes, Wired, Cnet, Tech Crunch
Mashable, and The Verge.
SYNOPSIS:
Tackling the scourge of "screen time" with the power of imagination, and a little help form the most popular characters in history.
When Disney asks for your help to launch the world’s first wearable smart toys, with the goal of unlocking the power of imagination in the way kids play, you know you’ve received the world’s best brief.
Putting disney fans into the shoes of their favorite characters led us to some fun creative. From working with the Marvel Studios team (and Stan Lee himself) to make our launch TV, to launching a one of a kind comic book, to larger than life OOH print.
2024 | James S McKenna. If you’re reading this, it’s too late.