HIGHLIGHTS:
#1 trending on Twitter (X)
$5,000,000+ raised
600MM Impressions
2MM engagements
86K+ Mentions
Awarded at Cannes, the Clios, Clio Sports, Shortys, and more.
Best Tested T-Mobile ad of the year, and top 5 all-time.

SYNOPSIS:
Turning “talking baseball” into a way to combat the devastating effects of climate change.

When hurricanes began ravaging Puerto Rico and the Gulf during Baseball season, we saw an opportunity for T-Mobile to turn their MLB partnership into a way to help. 

With that, Home Runs for Hurricane Recovery was born: The idea? for every home run hit during the playoffs, T-Mobile would donate $10,000 to recovery efforts. And for every social media post from fans reacting to the action in-game, T-Mobile would donate another dollar, bringing baseball fans into the effort and turning talking about america's pastime into currency to fight climate change.

As the storms hit even harder heading into the World Series, T-Mobile doubled both their donations per home run to $20,000, AND they also doubled the amount per fan post to $2 - Potentially goosing the funds that could go toward aid.

To get the word out, we wanted to pull at fans heartstrings in a way that felt of the moment, and with the Dodgers making their way to the Series, we could think of no better messenger for our story of community than Vin Scully. We used his powerful retirement poem as a parallel to the Call for assisting those in need.

The campaign worked like a charm - inciting massive chatter on social media, and more importantly, supercharging fan donations - upping the average per game donation 3X, and putting the total on track to surpass $5,000,000 It was an example of creative conceived of, and executed at the speed of culture that did real good to boot. And to top it off, the MLB said it was the most talked about spot a brand partner has ever run.