SYNOPSIS:
Elevating France's most famed Vodka to new heights online and in the world.

When Grey Goose launched their new platform "Fly Beyond", the brand wanted to focus less on TV, and get more disruptive. Going after audiences online, on social media, and in the street. There was a whirlwind of creative activity.  Below are a few of my favorite pieces. 

We crafted an interactive brand film that introduced Grey Goose by tying the origin story of the unique tastes of founder François Thibault, to the unique tastes of the audience. Throughout the story, audiences were asked questions to determine their desired flavor profile. And depending on those answers, a unique mixology experience would be delivered to them.

Grey Goose wanted ways to bring the storied French spirit to the people in interesting ways. Enter The Grey Goose Boulangerie - a pop up French Boulangerie in New York City's West Village, serving bread and baked goods made from the French wheat and spring water that makes Grey Goose so unique.

We were asked to reimagine Grey Goose's website - and launched an immersive experience that was new from the ground up - featuring new interactions, design, and content.