SYNOPSIS:
A collection of other bits and bobs from my creative travels. Just in case.
Archive is a collection of some other fun bits of work I've done over the course of my career that I'm not quite ready to send out to pasture just yet.
During the Olympics we launched a T-mobile campaign called "Momentum" - and had an original Soundgarden Remix recorded by Steve Aoki. The ad was so-so, but the song was so popular that Interscope released it, and it topped both the electonic and dance charts on iTunes, and top playlists on Spotify - garnering buzz from media outlets internationally.
While at Microsoft, I worked on several "never been done" web experiences for entertainment clients, including this X-MEN Internet Explorer experience for FOX.
While freelancing for Toyota I did some "Jan" spots. The creative structure is pretty locked down, but these were really fun concepts to write. Am I officially a "car guy" now?
VIXI is a live events platform that allows fans to interact with content using natural user interface and social media.
"Alerts" was a reaction spot that parodied a Verizon 5G launch ad and was made to be an indistinguishable continuation from their ad. We bought media in the same block as VZE to trick audiences into thinking the "truth" about Verizons network was comign from Verizon themseleves.
For Zach Synder's Sucker Punch, we crafted an 2-screen interactive experience that revealed the hidden world of the film through the use of markerless augemented reality. when running your phone in front of the experience, you could trigger a peeling back of Baby Dolls psyche, and experience the action of the film. Different SP ads online and in the world allowed audiences to unlock new chapters of the experience, including micro games and free tickets.
2024 | James S McKenna. If you’re reading this, it’s too late.