HIGHLIGHTS:
Not much, except Netflix execs told us
it was their favorite spot of theirs that year.

SYNOPSIS:
Launching Free Netflix with a series of stories illustrating that having our favorite stories with us everywhere means more than shows.

To Launch T-Mobile's partnership with Netflix, which gave all customers their favorite shows and films for free when they join, we launched the campaign "More than Shows", celebrating how our favorite content inspires, motivates and pushes us forward on the daily. 

For our launch film, we partnered with director Max Malkin to tell the story of a day in the life of one family, and how when each member interacts with their favorite Netflix shows, their day's and lives get a little bit 'extra', thanks to what they pick up from the characters and storylines.   In the process, we were able to have a bit of fun with the standard "family advertsing" tropes - Keeping things a bit unexpected.